What happens when you combine the exciting, iconic game of Monopoly with environmentally-focused Toyota hybrid vehicles? The Toyota Hybrid MONOPOLY Ride Experience at the 2012 Chicago Auto Show, of course! Ok, maybe we at Roberts Toyota didn't actually see this coming, but we're certainly excited about it!

The 2012 Chicago Auto Show will be happening over the next two weeks, and its visitors are certainly in for a treat. Teams of trained product specialists and professional drivers will be on-hand to take guests on a demonstration ride through an environmentally-friendly course that is fashioned after a Monopoly game board. Along the way, participants will learn about Toyota hybrid vehicles, like the third-generation Toyota Prius, the new Toyota Camry Hybrid, the Toyota Prius v, and the new Toyota Highlander Hybrid.

As Keith Dahl, National Engagement Marketing Manager for Toyota explains, "By incorporating design elements from the game into the Toyota Hybrid MONOPOLY Ride Experience, we are able to present the Toyota Hybrid Synergy Drive experience in a fun and unexpected way. This exhibit really gives fans of the game an innovative way to interact with our hybrid models."¹ Also in place at the 2012 Chicago Auto Show will be a Toyota hybrid model (still) exhibit, including the new Toyota Prius c. Fans can also meet Mr. Monopoly- the face of the famous board game.

To learn more about Toyota happenings and exciting events, as well as new models and concept cars, stay tuned here with Roberts Toyota, located at 1027 Nashville Highway Columbia, TN 38401.

Source: ¹http://www.sacbee.com/2012/02/02/4234414/the-toyota-hybrid-monopoly-ride.html