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Your New Toyota Hybrid is Efficient; Now Make the Most of It

Do you own, or are you thinking about leasing or purchasing, a new Toyota hybrid model? This could include any members of the Toyota Prius family, the new Toyota Highlander Hybrid, and the Toyota Camry Hybrid. If so, you may question how to get the best fuel efficiency from these vehicles. Here are some tips to help you get started.


Have you heard the chatter about the compact and efficient Toyota Prius c? The "c" stands for city because this new Prius is a more urban friendly version of the standard Toyota Prius that's known for being much more affordable than the bigger model, despite the fact that it has made only minor sacrifices (such as slightly less refined interior and ride refinement) to achieve this deduction in price.


Toyota Prius c Wins with New Game of LIFE Campaign

The new Toyota Prius c has been a huge hit since it first debuted last month, and we expect its popularity to continue to grow as people begin to hear and learn more about the fuel- and cost-efficient vehicle. One of the ways the 2012 Prius c will gain exposure is through a new, integrated marketing campaign: "The Game of Life with Prius c" campaign, which focuses on the classic childhood board-game and the new vehicle.

Japanese automaker Toyota may be primarily concerned with building and producing automobiles, but the company is also very concerned about the world around us. In partnership with Audubon, a second-century conservationist organization, Toyota has launched TogetherGreen. One of the latest TogetherGreen projects is the Spring Greening Challenge, a Facebook application that showcases data about making green choices around your home, weekly conservation challenges, and opportunities to win prizes.

Toyota Continues Hydrogen Car Commitment

When Toyota first launched the Toyota Prius family in the U.S. in year 1997, most of the world didn't realize that it was seeing the emergence of what would become one of the hottest trends today in automobile technology: hybrid power. Toyota has kept with its commitment to exploring and producing fuel-saving technologies over the years- continuing to produce various hybrid and Plug-In vehicles. This year and in the coming years, the Japanese auto brand plans to continue that trend by selling "tens of thousands" of hybrid vehicles by the year 2020- one of the most ambitious "green" plans in the industry.

Toyota Teams Up with Subaru for Show-Stopping Coupe

Toyota may be one of the auto industry's leaders in terms of design, but that doesn't mean it's stingy with its ideas. Recently, at the 2012 Edmonton Motor Show in Canada, the Japanese automaker paired with one of its rivals, Subaru, to delight show-goers with a unique, sporty coupe. This coupe is divided into two names, however: the Subaru RZ and the Scion FR-S, both of which feature Toyota styling and a rear-wheel-drive Subaru mechanical foundation. The coupes are available with a six-speed manual or automatic transmission and uses its Subaru boxer-four engine to produce 200 horsepower.

Toyota Corolla Has Become World's Best-Selling Vehicle of All Time

At one time it was the Ford Model-T, then it was the BMW Beetle, and then it was the Ford F-Series of pickup trucks. Now, it's the Toyota Corolla. What exactly are we talking about? The world's best-selling vehicle ever, of course! The Corolla recently passed the Ford F-Series in overall sales with an impressive total 37.5 million units sold- approximately 2.5 million ahead of the F-Series. (So, the Corolla has been ahead for some time, but it's just been officially announced!)

Toyota Teams Up with Famous Board Game for Thrilling Hybrid Ride

What happens when you combine the exciting, iconic game of Monopoly with environmentally-focused Toyota hybrid vehicles? The Toyota Hybrid MONOPOLY Ride Experience at the 2012 Chicago Auto Show, of course! Ok, maybe we at Roberts Toyota didn't actually see this coming, but we're certainly excited about it!

Toyota Looks to Boost Leases with New Product

Are you in the market to lease a new vehicle? Toyota is your best choice! With a new wear-and-tear lease protection policy, not only can you drive the new Toyota of your dreams, but you can feel even better about doing so.

Toyota 'Camry Effect' Project Unites Owners Everywhere

Are you one of the nearly 7 million Toyota Camry owners in the U.S.? Well, you're in luck. Toyota has launched a special online community for you and your fellow Camry drivers to share old memories and to relish your current Camry ownership experiences. Almost 17,000 Camry owners have shared their stories to-date, and most drivers rate their Camry 4/5 stars. This Toyota has gained some serious fans!

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