Roberts Toyota

After facing the mountain that was the tsunami and earthquake that struck Japan in March, Toyota is ready to fight back from anything. Recently, the company's parts suppliers in Thailand were struck by floods that disrupted shipments, and as a result, Toyota was forced to cut production by ten percent at its plants in the U.S., Mexico, and Canada.

This time, however, the Japanese automaker's production setbacks lasted mere weeks...

Surfers are true adventures and that's why Toyota has teamed up with Oakley to build the the Oakley Surf Tacoma. On November 1st, the special surf edition Tacoma was debuted by none other than Australian surfing pro, Tom Whitaker.

Not all waves can be accessed by simply getting off the highway so Toyota made sure the Tacoma was ready for any type of conditions. They added an Icon stage 3 lift kit...

We here at Roberts Toyota are pretty big fans of the 2011 Toyota Prius. It would seem as though plenty of drivers in the Columbia, TN area and beyond are as well, as the Japanese automaker has recently opted to expand the Prius from single model to full-on fleet.

First there's the Toyota Prius v, a larger version of the Prius we know and love. Then, there's the self-explanatory Toyota Prius Plug-In Hybrid...

With all the Toyota Prius hybrid variants coming to Roberts Toyota in Columbia, TN, Toyota has already proven to be a top competitor in the alternative fuel world. But the company is only starting with electric - they want to advance fuel consumption technology even further.

The auto maker wants to make a better ethanol. Yeast being developed that will more efficiently ferments xylose, sugar produced when plant fibers break down...

Good news for Toyota drivers in the greater Columbia, TN area... Toyota has managed to reduce the overall cost of its 2012 Camry.

How did they do it? By using Robots from the previously shut -down NUMMI plant in California! For those of you not familiar with the NUMMI plant, the acronym stands for New United Motor Manufacturing Inc. - a joint-venture Toyota was once part of...

The Japanese auto maker with some of the most quality vehicles on the road today has just announced the 2012 Toyota Tacoma pricing package. Tacoma's price range of $17,685 to $28,645 includes a wide variety of optional upgrades.

Available at Roberts Toyota in Columbia, TN, the Tacoma pickup is as durable ever. Best in class safety, comfort and style from Toyota's truck will help drive home sales...

Toyota is known the world over as a leader in hybrid technology so it may come as a surprise to some that they are partnering with Ford to build a better hybrid system. The two companies have different approaches to save the same problem so in combining them, hybrid technology may make a huge leap forward.

The main goal is to create a rear wheel drive hybrid powertrain...

The second-generation Toyota Yaris will come to Roberts Toyota, located at 1027 Nashville Highway, Columbia, TN, as a complete redesign. It's slated to go into production at the end of the month. But, Toyota has thus far remained quite conservative with the release of official U.S. press photographs or details regarding the powertrain...Quite honestly, there really haven't been any...

It's no secret that the Toyota Prius is not exactly known for its speed or performance. It is also assumed that any car that is efficient and environmentally friendly probably doesn't have much pick up. Toyota is about to change that with the launch of the PLUS Performance accessory package

Toyota says it best when they state, "PLUS is an evolution of hybrid design, where fuel-efficiency co-exists with aggressive...

It's no secret that Toyota cars hold their value and are a great car for buyers looking for reliability. To back this up, NADAguides, has just released a report that lists several Toyota models as "Top Recommended Buys." The models include the 2011 Toyota Tacoma Double Cab V6 Manual pickup and 2011 Toyota Venza I4 AWD crossover.

Truck owners continuously...