Is Scion Transitioning Back to Toyota?
The Scion brand has been offering youth-oriented cars for nearly 15 years now. They have been extremely successful at introducing younger drivers to Toyota vehicles by offering sporty, stylish and fun vehicles at a very affordable price tag. However, in recent years there has been a lot of speculation that the Scion brand may be eliminated and have its models transitioned back into the Toyota brand. Therefore, in this article we are going to answer the question, is Scion transitioning back to Toyota?
The answer to that question is yes, Toyota will be eliminating the Scion brand in the near future. It has recently been announced that the Scion brand will indeed be transitioning back to Toyota. The Scion brand vehicles that we have all come to know and love will not be disappearing. They will simply be rebadged as Toyota models. It’s also important to note that the service and repair process for current Scion customers will be unaffected by this transition. Customers will continue to visit Toyota dealership’ service departments.
According to Jim Lentz, Founding Vice President of Scion, “This isn’t a step backward for Scion; it’s a leap forward for Toyota. Scion has allowed us to fast track ideas that would have been challenging to test through the Toyota network. I was there when we established Scion and our goal was to make Toyota and our dealers stronger by learning how to better attract and engage young customers. I’m very proud because that’s exactly what we have accomplished.
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Why is Scion Being Eliminated?
Toyota believes that they can accommodate its customers needs better by transitioning the Scion brand back to Toyota. They will be able to maintain the unique and sporty styling and features that Scion customers have come to love, while bringing the practicality of the Toyota brand to these models.
“We could not have achieved the success we have had without the incredible support of Scion’s customers, dealers and team members, so supporting them throughout this transition process will be one of our top priorities,” said Lentz.
Jim Lentz Addresses Scion’s Transition to Toyota
Check out the video below to learn more about Scion’s transition back to the Toyota brand.